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Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference

by Back Bay Books (Paperback)
The Tipping Point: How Little Things Can Make a Big Difference

Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by HarperCollins (Hardcover) (Release Date: 2008-02-19)
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons ...
Predictably Irrational: The Hidden Forces That Shape Our Decisions

David Meerman Scott

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by Wiley (Paperback)
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This ...
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Robert B. Cialdini

Influence: The Psychology of Persuasion (Collins Business Essentials)

by Collins Business (Paperback) (Release Date: 2006-12-26)
Influence: The Psychology of Persuasion (Collins Business Essentials)

Richard H. Thaler, Cass R. Sunstein

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Yale University Press (Hardcover)
Nudge: Improving Decisions About Health, Wealth, and Happiness

Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Free Press (Hardcover)
Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people's responses to your requests? How can you win over ...
Yes!: 50 Scientifically Proven Ways to Be Persuasive

Martin Lindstrom

Buyology: Truth and Lies About Why We Buy

by Broadway Books (Hardcover) (Release Date: 2008-10-21)
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious ...
Buyology: Truth and Lies About Why We Buy

Ori Brafman, Rom Brafman

Sway: The Irresistible Pull of Irrational Behavior

by Broadway Books (Hardcover) (Release Date: 2008-06-03)
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because ...
Sway: The Irresistible Pull of Irrational Behavior

Philip Kotler, Kevin Keller

Marketing Management (13th Edition)

by Prentice Hall (Hardcover)
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, ...
Marketing Management (13th Edition)

W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by Harvard Business School Press (Hardcover)
Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled ...
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant